7 Aug 2018

Bounce Rate

Finance feed by:

CA Amarendra Agarwal
B.com (Hons),CA
CA in Practice
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   •    24 Year 4 Month  experience

By definition, this means the number of single-page visits by visitors of your website. Bounce rate in terms of website traffic lets you know about the visitors who arrive on your website and leave without initiating any other action or event, like visiting a second page. He came, he saw and he went somewhere else. The visitor enters the website on the entrance page or the landing page. These visitors view only that single page and exit the site on that same page. For example, around 100 visitors read a particular news story yesterday, out of which 75 went to other pages while 25 did not. The bounce rate, thus, was 25%. Bounce rates are often used for measuring the performance of e-mails, websites, advertising campaigns, and particular landing pages. Bounce rate is measured in percentage.

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